For Shooters, By Shooters

About True Aim Optics

We're not just another online retailer. True Aim Optics was founded by a team of dedicated competitive shooters and lifelong firearms enthusiasts who were tired of the confusing, unreliable, and slow online gun gear market. We knew there had to be a better way. Our mission is to provide fellow shooters with a curated selection of the world's best optics, backed by expert knowledge and an unmatched customer experience. Feel free to visit our showroom to see our products in person.

Our Core Principles

Only Premium Gear

If we wouldn't mount it on our own rifles, we won't sell it. Every product is hand-picked and field-tested for its durability, clarity, and reliability.

Genuine Expert Advice

We're shooters, just like you. Our team is always available to provide real-world advice and help you choose the perfect optic for your specific needs and budget.

Unbeatable Service

Get your gear when you need it. We offer free 2-day delivery on all orders and a no-hassle 30-day return policy to ensure you're 100% satisfied.

Alvin Mathews, Founder of True Aim Optics

Our Story

True Aim Optics wasn't born in a boardroom. It was born at the shooting range. My name is Alvin Mathews, and for years, I was just like you—a passionate firearms enthusiast constantly searching for reliable gear. I spent countless hours researching optics, only to be frustrated by online stores that were slow, confusing, and lacked the real-world expertise I was looking for.

After one too many disappointing orders, I decided to build the store I always wished existed. I started True Aim Optics with a simple goal: to create a trusted source where fellow shooters could find elite-level gear without the hassle. Every product we carry is one I've personally used and can stand behind. This is my commitment to you: honest advice, field-tested products, and the best service in the industry.

The Wilson Standard

The standard for every optic we carry is set by Wilson Holguin, our lead product curator, whose uncompromising approach was forged in the crucible of United States Marine Corps training. His mission is to test, evaluate, and approve the product lines we stock, ensuring that any optic model you see here is one he would trust himself.

With years of hands-on experience across a vast arsenal of firearms, his practical expertise is backed by immense discipline. The core lessons learned while conquering the rappel tower, pushing through grueling hikes, and enduring the infamous gas chamber instilled an uncompromising demand for excellence that now defines his work.

What does this mean for you? Our catalog isn't just a random assortment of gear. It’s a curated collection where every model has passed a rigorous evaluation by an expert who understands what performance under pressure truly means.

Wilson Holguin, Lead Product Curator at True Aim Optics

WHY SHOP WITH TRUE AIM?

FREE 2-DAY DELIVERY

Get your gear lightning-fast. All orders are eligible for free 2-day shipping across the USA.

HASSLE-FREE RETURNS

Not what you expected? No problem. We offer a simple 30-day return policy, no questions asked.

EXPERT SUPPORT

We're shooters, just like you. Our expert team is here to answer any questions you have.